The Purpose of Corporate Photography in the Commercial World

The photography world is way beyond of just capturing special moments of weddings, family function or any other festive occasions instead, a professional photographer knows exactly who they are serving and for what purpose because commercial photographers are well aware of being hired by an advertising agency or directly by the client. 

On the other hand, commercial corporate portraits is a genre that specifically deals with advertising and selling wholesale and retail products and the creation of images to be used by businesses for promoting their brand. All those photographs that we come across in newspapers, magazines, online publications, billboards, posters and CD covers cascade under commercial photography.  

To advertise and promote their business commercial photographers play a key role to help selling the products, marketing their business. They take photographs in an approachable manner that will assist people to reach the goal of positioning the brand and its message in the viewer’s mind noticeably. For this reason, commercial photographers are highly in demand.

A commercial corporate portrait is able to highlight the various qualities your company possesses from professional to personal aspects respectively. Moreover, your company consists knowledgeable, trustworthy, and caring staffs who invest in the lives of happy customers, they are the face of your company’s logo: real people, tangible, expressive face with features who inherit capability of operating and sustaining your business. Therefore, it’s essential to introduce your employees through gleaming portraits which will help your customers understands you better and makes them feel more comfortable and of course more welcome! 

CORPORATE COMMERCIAL PORTRAITS INCLUDES:

·         Meetings and Events.

·         Corporate Headshots and offices.

·         Corporate outings, retreats, and parties.

·         Team photography.

·         Interior and Industrial photography.

·         Food, animal, product and services photography.

·         Brochures and catalog photography. 

From the above context, both corporate and commercial photography goes hand in hand but serves different purposes while corporate photography makes the portraits more sociable and creates the soul. Whereas, commercial photography focuses on the effectiveness and promoting or advertising the brand. Being a company owner, you will definitely seek photographs of your product or services extraordinarily priceless and for leaving that first and optimistic impression in the eyes of customers it’s highly important that your portraits ensure an appealing factor and them straight away are influenced by it.

 Only an experienced photographer knows well how to bring out the vision of the portraits. However, if you also want to boost your company’s brand and change the whole perception of the business through high-quality portraits. You can consider hiring Kathleen Ballard who possesses an experience of 20 years specializing in various aspects of photography field. She is well renowned, creative and an expert photographer in Miami. To learn more about her simply visit www.kathleen-ballardphotography.com

Important Facts You Need To Know About Fashion Photographers

Fashion photography is a challenging and interesting career one can lead, if you possess well-built work ethic, a passion for photography, and enjoy the fashion sphere then you are capable enough to go ahead with your dream. A fashion photographer is responsible for photographing fashion models, attire, and accessories. Their purpose is to highlight all the essentials in the background when photographing a model or a mannequin.

   

Fashion photographers are responsible for supervising the entire fashion photography production, from makeup, hair styling, apparel, pose, and lighting. It’s important for a fashion photographer to ensure the final photograph of the product meets the approval of the publication or client. Fashion photographers should be creative enough and have a commendable eye for design while understanding the subject and perfectly enhance and highlight the ideal features within a photographic scene. 

 In addition, fashion photographers may work for fashion publications or fashion journals. Furthermore, they may work as a freelancer or for magazines. Fashion photographers may also be employed by a fashion house, designer, advertising agency, fashion, and beauty publication as well. 

Being a fashion photographer, it is obligatory that you are updated with upcoming fashion trends whether it’s regarding the attire, footwear, makeup, hairstyles, accessories, photographic trends, and fashion realm. No matter what you should prepare yourself for every up and down with your work and always try to learn from mistakes. As a fashion photographer, you can probably face with many deadlines and a hectic work schedule; therefore, it’s vital that you think resourcefully and remain calm under pressure. It’s important to make sure that the fashion shoot is going smoothly without any interruption while interacting with models or stylists because of this it shows you‘re a professional with your job.   

There are so many essential things a fashion photographer has to do, for instance overseeing photography assistants and fashion stylists are also a part of a fashion photographer’s job responsibilities. They collaborate with fashion stylists, fashion designers, makeup artists, and hairstylists because this becomes crucial to develop strong interpersonal skills when communicating with different team members on a photo shoot or assignment.   

The job of a fashion photographer can be laborious and demanding, as they basically spend hours on their feet shooting photographs to get that perfect shot. Eventually, they even have to spend long hours sitting in front of a computer, editing or touching-up photographs in order to achieve finishing details. The other big responsibility is to complete the assignment within a particular deadline and for that, they have to work over-time and throughout the holiday season as well. 

To acquire the top pose within the fashion photography industry, a fashion photographer must have a strong portfolio, fashion ethics and detailing, a whole lot of creative skills and an understanding of various techniques such as composition, visual skills, camera equipment, choosing a model for the photo shoot, and business skills.   

  

Thinking to hire a professional photographer to establish your business and provide you the best service. I can suggest you the best fashion photographer in Miami. You can contact Kathleen Ballard, an expert in fashion photography or simply visit www.kathleenballard-photography.com